There are several ways to configure camera setups for show production. Some creativity can go into this area of show development.  Positioning cameras can emphasize main points and it can assist with capturing meaningful moments with a guest or host.  Cameras can also be used to generate humor in your production, similar to the way ‘The Office’ uses the one-to-one confessional technique where the guest takes the audience out of real time to explain their true feelings. In per

A show outline helps pull together everything you need to produce a specific episode.  It will have an overview of the show, information about the guests and topics and specific questions that will be asked during the show. Think of a show outline as a treatment for the episode specifically, whereas the treatment itself handles the entire series or show as a whole production. Develop a show outline for each episode that you plan to produce. This document is useful for staff t

There are three popular styles of set design supported by Contentz. If you require a different set design, you are free to bring in your...

Live streaming events are powerful and growing in popularity on social media. Youtube Live, Instagram, Twitter and Discord all give special treatment to live events with more than 150M Americans tuning in to live streamed events. The networks promote live events heavily, which helps grow your following. Live events are prominently displayed on social platforms so people can easily find them and join the conversation. This makes it easier to grow followers and/or subscribers s

Launching a show gives you a reason to tell the world about what you are working on. Shout it from the rooftops, as they say. The power of the announcement is major.  Consider doing all of the things you have heard about , or perhaps done in the past for your products and services, such as press releases, outreach to partners, marketing to your existing customers and certainly posting all about it on your social profiles. Try to carve out at least a month, prior to launch so

Guests can impact your show in a major way. A guest can bring awareness to your show, if they have an audience or following. A credible guest can give your show credibility for your target audience. Simultaneously a guest can damage your brand if they are not credible. If you host somebody that has limited knowledge on a topic that you want to present, then your audience will associate that experience with your brand. You need guests to make things work.. The one caveat would

A foundation meeting is the best way to get started. Whether you are developing a podcast, zoom panel, article series or video production, start with a foundation meeting.  The learnings from your foundation meeting will ultimately feed into your treatment and show development.  A foundation meeting is an important part of your media production. Once you get your show in the air, up and running smoothly, then you will host production meetings.  The foundation meeting is a gre

Congratulations on making it through the media production planning module of Contentz’ courses! You should have a fantastic vision, documented in a treatment document. You may have even added a competitive analysis section and target audience profile. The next step is to create the show.  We have boiled this process down to 7 steps. Save this page so you can revisit the process and / or order services from Contentz vetted partners on Fiverr. Define the theme of your media pro

A treatment is a document that presents the story idea of your show before writing the entire script. It serves as a working document in many cases, where collaborators can understand your concept and continue to improve your plan until production. Once production starts, then the treatment can serve as the outline of how things came to be. Think of the treatment as a style guide that can be referenced in order to make sure your plans are coming together correctly. Elements t

It used to be that only television producers and the government cared about the target audience. Now, every role in every organization talks about their target audience. Think of your target audience as the a person you want to talk to.  With media production, you know that your message is going to reach a wider audience than just one.  But sometimes it’s easier to define a single member of your audience as the target and then add variables and traits from there. The definiti

Content is the king. That is what we all heard, but not many companies have been able to take advantage of it. Content production is rapidly evolving due to the pandemic with the addition of Zoom panel production . That is why we decided on doing a podcast regarding how to use content in order to support medical device sales with Andrew McNaughton . Reaching Out to Doctors and Medical Professionals with Remote Content Sales are always about lead generation and finding the bes

Whether you are fresh out of college or looking for a career change, a Medical Sales position may be a good fit for you. Medical sales positions offer a lucrative career for the right person. A sales role is not the right fit for everyone. You have to be good at cutting through the grind to get in front of the decision-makers. Now, each organization is different in how they structure their sales department. Some companies provide you leads, and for other organizations, you ar

A good host makes a good show. And at the same time, your host doesn’t have to be the next Oprah Winfrey to make a show work.   But before diving into production, you are going to want to identify who will host and plan some details around their approach, such as tone and style.  Contentz recommends that organizations make sure that they can replicate host talents enough to produce a quality, recurring show that helps you reach your objectives. A worse case scenario would be