Article writing is the backbone of an effective marketing campaign. A memorable company name and eye-catching photos are important. Likewise, written content builds an effective online presence and drives sales. Instead of using writing as space filler, create quality content that will drive visitors to your site. This overview will explain how to transform an article into a multi-media campaign using videos, infographics and social posts and how to optimize article writing t

Customer relationship management software, commonly referred to as CRM software, helps small businesses save thousands through optimized workflow processes. Customer relationship management software helps streamline workflow and reduce man hours to save companies thousands. If you don’t know what CRM stands for… CRM stands for customer relationship management, and it’s an integral part of every business. It refers to all practices, strategies and technologies used for custome

Multi-touch marketing plans are effective ways to increase your company’s r eturn o n i nvestment, or ROI, by taking advantage of cross-channel marketing and repetitive marketing strategies. What is multi-touch marketing? Multi-touch marketing refers to a repetitive marketing practice used to reinforce your company message and get that message in front of potential customers as often as possible. However, as opposed to releasing the same marketing message through one avenue r

Develop your brand story to get more customers. The brand story starts like this: Who am I? The parent (existentialist) in me asks this once a day. The marketer in me wrote it down and never looked back. Your brand story is critical. It is how you will position your service and value forever, unless you want to change it. While debated among men tougher and richer than I, it turns out that you should truly be able to explain yourself, purpose and value in a short couple of ph

Do you plan to be in business in 24 months, or are you planning to change careers? If you plan to be in business, then an email list of current and potential customers is a required asset. Lots of attention is given to social media and web traffic when marketing people get together and communicate the latest and greatest to their potential clients. However, e-mail is still the more efficient and cost effective form of marketing. People use email to get work done. Hence, there

Everybody knows that posting on social media is important. But when do you post – and more importantly, WHAT DO YOU SAY? The short answers is that it should be 1) valuable and 2) it should re-infoce your brand, or align with your brand story. What is a social media calendar? Elements are platform, message, resources, content, proofing process and date of release. What makes it good? Continuity between brand and message. How do you tell if it is good? Does it move the needle f

Content is king, said Viacom founder, Sumner Redstone. Then, he built a billion dollar media business and was quoted millions of times by every communications professional in the land. Why? Why did anointing content as king result in an eternal motto, perhaps more well known to marketers than John 3:16, or other words to live by? Why couldn’t cool tools like sales process be king? Or, just having a nice handshake. One reason is that content and information is really hard to p

Do you yell in client meetings? At some point, you learned enough about your environment that you have a general sense for the correct behavior in social settings. Sure, we all slip up, and catch ourselves laughing nervously or frowning when we don’t mean it. But, in general, you know when to keep quiet and when to shout it from the mountain tops. Positioning content is just like learning to control the inflection of your voice. How many posts communicate the right tone on Fa

Do you see the kid pushing? That is us pushing your message onto the correct social media platform at the correct time. Social media is where your customers go for entertainment every day. Each social media outlet has its own specialty and subset of users. YouTube is fantastic for long form media. If you have a complicated, and detailed message to deliver, YouTube viewers are there to consume it all. You can successfully explain every detail of your product, without alienati

Do you like walking door to door, greeting neighbors with no introduction? If you do, then go do it. You will be wildly successful, if not injured in the process. There is no substitute for face to face interactions. Most people don’t like it though. Why? Because it is intrusive. With that said, as if reading our collective minds, the USPS has graciously created a kick-butt product that actually solves the problem of walking door to door as the only method to meet new clients

Explainer videos are the best marketing tools on the planet. Consider these statistics: Video leads to > 200% click through rate in email Video improves landing page conversion by 80% 50% of executives look for more information after viewing a video Do you have video on your pages? Do you want more? Consumers and buyers love them. Giant technology companies like Google and Apple use them constantly to explain their complex products and how they fit in the market – how real pe

Challenges EMS Sellers Will Face in 2026 Today, sellers and company owners are well aware of the challenges since Covid. With the onset of an unprecedented restructuring of society, Electronic Manufacturing Services (EMS) business owners found themselves in a predicament that required creative solutions to a novel problem. No longer able to sell in person or make face-to-face connections with potential customers, entrepreneurs have taken to the web to carry on the torch of bu

Despite all of the selfies circulating and tagged photos you are featured in, studio photography is still useful and effective for professionals looking to showcase their services. Furthermore, still photography can get you real world sales in many cases. Quality photography can be used on websites to feature your products, bring your personality to life, tell a story, showcase your team and professionalism and even provide something to sell. When partnering with a photograph

Positioning yourself as the expert in your field is critical for businesses in order to break through all of the noise and competition on social media, the internet and globally. Content makes this possible. But it takes hard work. Many businesses sell similar products, so how do you differentiate yourself? Why do people do business with you? Do you have 50 years of experience in a niche field? Who is your audience? Why should they seek your expertise? Contentz had a chance t

Look at some real world examples before you start recording episodes of your show. Stepping through a competitive analysis can help save you time, heartache and budget when you are starting a new media production. Apple Podcasts and YouTube actually serve as fantastic resources around competitive analysis. The podcast, video interview and webinar formats are established enough to where you can likely search and find similar shows online to what you are trying to produce. That

The digital age is a beast.  If you produce content, there are unlimited inputs and outputs, platforms to consider and comments that can make you want to rethink your strategy entirely. Information is everywhere. On one hand, it is raw and nobody knows how an audience will react to your content until it is out there in the real world and enough people see it where you can tell if it is well received. Phenomena like TikTok and Instagram pop up effectively making success storie

Sponsorship is an exciting and necessary part of operating a media product, as it brings in revenue and can help with distribution as well.  Sponsorship supports many podcast and video shows as the sole revenue source. Other shows choose not to integrate direct sponsor relationships. This can be the case for businesses relying on YouTube ads and those that are promoting their own services or products within the production. For companies and organizations that do wish to integ

Leave no stone unturned – it’s distribution time. That means the work begins after production. Media Distribution refers to and means methods, by any means, for the publication, transmission, dissemination, distribution and/or delivery of Marketing Media, including podcasts, videos articles, memes and any other content you develop. Simply put, distribution is the process of getting your content viewed by your target audience. Making great content is useless without your targe

There is a saying in podcasting that goes: the way you use the equipment is more important than the equipment itself. In other words, it’s not necessarily about what type of microphone you have, but it is more about how it is positioned and how a speaker addresses it. This is called microphone technique. We lay out both microphone technique in the Contentz studio, along with the configuration of microphones and software that we offer. Microphone Technique There are four main

Editing is the final process around producing your show. After editing you are ready to promote your content. Editing consists of taking the video and audio footage and bringing it together in a cohesive package that makes sense. During the capture process of show development, where you recorded video and audio, many clips were captured for use.  Editing is the process where you cut out moments that are not useful and you transition between clips to help the audience process